CEO, Mentor, Visionary & Elite Coach
"Most elite swimming programs don't fail because of talent. They fail because there's no system behind the talent."
I build systems—from national federations to investment-level sports infrastructure—producing champions over years, not seasons.
In 2011, I founded AK Swimming Team in Alexandria with no federation backing and no shortcuts. What I built instead was a structured high-performance environment utilizing Long-Term Athlete Development (LTAD) pathways and biomechanics-led training.
Today, as CEO of Green Plaza Sports Investment, I merge 17 years of elite sports coaching with strategic business leadership. My work revolves around building talent identification systems, managing elite sports facilities, and forging institutional partnerships.
I partner with federations, Olympic clubs, and sports investment groups who are serious about building enduring performance systems—not chasing short-term results.
Driving commercial and operational growth through strategic performance programs.
Overseeing the overall management and strategic direction of Alexandria's leading multi-sport complex, covering operations, sports programs, team leadership, and institutional partnerships.
"Creating elite training environments across swimming, fitness, and competitive sports programs, open to partnerships with sports investors and institutions building serious programs in Egypt and the region."
1 SYSTEM. 12 WORLD CHAMPIONS. 63 NATIONAL ATHLETES.
Founder & Head Coach (2011 - Present)
Founded and led a high-performance swimming program focused on athlete excellence and long-term competitive success.
Egypt & Kuwait
Directing international qualification camps, preparing athletes through race-specific conditioning and peak readiness protocols.
Smouha SC | Olympic Club (9+ Years)
Directed athlete preparation systems focused on technical development and large-scale medal achievements.
Transform your potential into podium finishes. Exclusive coaching packages designed for serious athletes.
For competitive age-group swimmers aiming for national levels.
The exact system used to produce World & African Champions.
Direct consulting for elite athletes, coaches, and sports clubs.
American Swimming Coaches Association (ASCA)
Officially ranked as the #1 Experienced Contributor out of 8,000+ top swimming coaches globally by the ASCA, alongside achieving Level 5 International Senior Certification.
Built structured performance environments directly resulting in 12 global gold medalists and 63 national team athletes.
Appointed Head Coach for Kuwait National Swimming Team, successfully leading the training camp and race preparation for the World Cup.
Mentored regional champions across multiple age categories through the Egyptian Swimming Federation (ESF) Elite programs.
Certified by the World Anti-Doping Agency (WADA) and American College of Sports Medicine (ACSM) for elite athlete safe-sport implementation.
The foundation of every system I build.
Long-term elite athlete development.
Performance planning & readiness.
Championship execution.
Technical stroke analysis.
Coaching staff management & culture.
Athlete welfare & anti-doping compliance.
From the pool deck to the boardroom, my focus remains singular: building environments where extraordinary talent can thrive systematically.
Whether you are a sports investor, a national federation, or an elite athlete, let's build a serious performance system together.